Sunday, June 19, 2011

Blogging – Is It Worth The Effort For The Home Business Entrepreneur?

A few years ago all the gurus chanting "You have to have a website" and they were right. Now we are told "you have to have a blog." But is this true and what's really worth the effort?

At least blogs are easier and cheaper to install than websites thanks to the likes of Blogger.com and Wordpress. But worth the time and effort to write messages and keep them updated? My answer to this question generates a typical response fence models. They can be.

Blogging – Is It Worth The Effort For The Home Business Entrepreneur?
Sure if you just want the world to know what an exciting life that drive and let the world know their views on hot issues is fine. It really should not expect to get much benefit from your blog. This is a hobby, something you only do it for fun, but if you want to be a marketing tool for your business, then you should adopt a professional attitude in relation to their blogs.

Before posting any thing you should decide exactly what you hope to accomplish with each blog you write. What are the options?

You may want to sell something either your own or an affiliate product.
In which case you might consider a revision or an explanation of how to use the product and the benefits it receives or a buyer. Its sole purpose with this kind of blog is to pre sell the product and obtain the ability to click on the link to the full sales and hopefully make a purchase.

A blog can also be an excellent way to establish within its specialized niche.
It can help you know your name and enhancing its credibility. But this only works if you write the text of cool reflection. A replay of the work of others or the trite ideas that do little for their plight, especially if your niche is small and very close.

Another option is to write a series of "how to" blogs give readers information on specific aspects of your niche. Often, this can be a good introduction to offer a complete "How To" e-book or program. I hope these as very similar to e-learning that many online retailers offer.
Instead of setting them up in your autoresponder, you can post your blog at regular intervals.

The conclusion is that if you make blogging a worthwhile option, then you need to be clear in your mind exactly what you want to accomplish with your blog, even before writing a word. See also about entrepreneur on Everything Publish